Amazon.com Inc. (NASDAQ:AMZN) released a latest line of larger, faster and sleeker Kindle e-readers and tablets, launching a robust attack on Apple Inc. (AAPL)’s legacy in tablet segment with the iPad.
The Seattle-based Web retailer released products on Thursday event in Loas Angeles varying in price from a $69 ad-supported ebook to the $599 best of the Kindle family, Kindle Fire HD, supported by 22 million movies, television shows, songs, apps, games, books and magazines.
Chief Executive Officer Jeff Bezos, who launched the products in Santa Monica, California, is retooling the tablets as users experience a broader variety of alternatives, counting new entries from Google Inc. (GOOG) and Microsoft Corp. (MSFT).
Its competitors include Apple Inc. (NASDAQ:AAPL) that surged +0.76% to $681.41 with the total traded volume of 9.05 million shares and Barnes & Noble, Inc. (NYSE:BKS) that dropped -3.56% to $11.64 with the total traded volume of 688,637.00 shares.
Other Services stocks with bullish trend include Staples, Inc. (NASDAQ:SPLS) up +1.34% to $11.62, Delta Air Lines, Inc. (NYSE:DAL) up 1.41% to $9.33 and Lowe’s Companies, Inc. (NYSE:LOW) up +0.07% to $28.40, whereas with bearish trend include Monster Worldwide, Inc.(NYSE:MWW) down -6.33% to $7.40, News Corp (NASDAQ:NWSA) down -0.18% to $24.45 and Comcast Corporation(NASDAQ:CMCSA) down -0.29% to $34.55.
Amazon.com, Inc. (NASDAQ:AMZN) increased +2.67% or +$6.71 to trading at $258.09 following it hit intra day high level of $259.42. The total traded volume in the current trading session is 3.99 million shares as compared to average 3.25 million shares. Its fifty two week trading range is $166.97 – $259.42. The total market capitalization reached $116.66 billion.
The stock price was ahead its 52 week low price with +54.42% and it going forward +2.03% from its 52 week maximum mark. Stock price volatility for last month remained 1.82%. In its share capital, the company has 452.07 million outstanding shares out of which 363.60 million shares have been floated in the market. For now, stock ownership with company’s management remained 19.57%.
AMZN presented an optimistic weekly performance of +1.72% with respect to its rate of return and it remained +6.26% for the month. However, the performance for a quarter experienced a positive change of +14.89% and it surged +14.32% for a year and its year to date performance remained with +45.22%.
Current stock price is in the upbeat territory taking into account of 20 days moving average with +6.55% and continued bullish run for 50 days moving average with +10.91%. Its earning per share for the past twelve months was $0.82. Company’s beta coefficient was at 0.93. Beta measures the amount of market risk associated with market trade.
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