Amazon (NASDAQ:AMZN) Soars to Record High Level after Morgan Stanley (MS) Upgrade, Inc (NASDAQ:AMZN) moved up to highest level after Morgan Stanley (NYSE:MS) reported that the Seattle, Washington based company’s network of distribution centers will assist it win share in a broadening worldwide e-commerce market.

Shares of the world’s biggest online retail store moved up 3.6% to settle at $268.46 in New York and marked the record high boost since the shares started trading in 1997.

Amazon stock upgraded by Morgan Stanley to overweight from equal-weight and maintained its $325 price target.

The world’s biggest retailer is investing across the company to lift the volume of products sold on its e-market place, adding features to its Kindle line of e-readers and tablets and getting advantage from its inventory and shipping network.

Shifting reader’s focus to broader market, let us consider market performance of other stocks that significantly affect same sector. CafePress Inc (NASDAQ:PRSS) fell -3.75% to settle at $5.64,, Inc. (NASDAQ:OSTK) moved down -2.65% to end at $14.31 while PCM Inc (NASDAQ:PCMI) jumped +0.32% to finish at $6.33 on Monday., Inc. (NASDAQ:AMZN) last session’s volume of 4.91 million shares was higher than its average volume of 3.09 million shares. The stock after opening at $262.97 hit high price of $269.73 and then closed at $268.46 by scoring +3.59%.

AMZN generated revenue of $57.26 billion in the previous twelve months and earned $40.00 million. The Company showed a positive 0.28% in the net profit margin as well as in its operating margin which remained at 0.93%. Company’s annual sales growth for the past five years was 35.03%.

The AMZN’s past twelve months’ price to sales ratio was 2.12 and price to cash ratio remained 23.17. As far as the returns are concerned, AMZN’s return on equity was recorded as 0.52% and return on investment increased 1.58% while its return on asset stayed at 0.76%.

The stock showed weekly upbeat performance of 9.49% which was maintained for the month at 5.71%. Likewise the positive performance for the quarter was recorded as 4.90% and for the year was 51.24% while the YTD performance remained at 7.01%.

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