The Seattle-based Amazon.com, Inc (NASDAQ:AMZN) revealed a new line of larger, faster and sleeker Kindle e-readers and tablets, showing a fresh challenge to Apple Inc’s (NASDAQ:AAPL) iPad dominance in the market.
Amazon launched devices on Friday ranging in price from a $69 ad-supported e-reader to the $599 top-of-the-line Kindle Fire HD, supported by 22 million movies, TV shows, songs, games, apps, books and magazines.
Chief Executive Officer of Web retailer Jeff Bezos is retooling the tablets as customers face a broadening array of choices, comprising new entries from Google Inc (NASDAQ:GOOG) and Microsoft Corp. (NASDAQ:MSFT).
The most recent line, named Kindle Fire HD, comprises a model with a 7-inch display, and another with an 8.9-inch screen.
Shifting readers focus to broader market, let’s consider market performance of other stocks that significantly affect same sector. CafePress Inc (NASDAQ:PRSS) fell -2.80% to settle at $9.02, eBay Inc (NASDAQ:EBAY) moved up +0.67% to end at $49.24 while Overstock.com, Inc (NASDAQ:OSTK) jumped +1.10% to finish on Friday at $9.23.
Amazon.com, Inc (NASDAQ:AMZN) on Sep 07, 2012 increased +3.09% to the closing price of $259.14. The overall volume in the last trading session was 5.03 million shares. Its fifty two week range was $166.97-$259.42. The total market capitalization remained $117.15 billion.
AMZN is ahead its 52 week low with 55.20% and looking forward from its 52 week high price with 2.55%. AMZN last month stock price volatility remained 1.87%. In its share capital AMZN has 452.07 million outstanding shares among them 363.60 million shares have been floated in market exchange. AMZN stock institutional ownership remained 67.25% while insider ownership included 19.57%.
The stock price of AMZN is moving forward from its 20 days moving average with +7.09% and remote positively from 50 days moving average with +11.48%. AMZN current year earnings per share experienced a downfall of -45.85% while its current quarter performance remained +18.61%. Company’s beta coefficient included 0.93. Beta factors measures the amount of market risk associated with market trade.
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