Facebook Inc (NASDAQ:FB) Stock Climbs after Comscore (NASDAQ:SCOR) Posts Site Encourage Purchases –FB, MEET, THWI, LOCM

The Menlo Park, California-based Facebook Inc (NASDAQ:FB), operator of the world’s biggest social network, moved up after researcher COMSCORE, Inc (NASDAQ:SCOR) proposed that marketers can use the site successfully to attracts users to buy products.

Facebook stock moved up 3% to settle at $27.10 in New York. Shares of Facebook have plunged 29% since it began trading on May 18 at $38.

ComScore reported in a blog post that Companies marketing to Facebook users who have signaled they “like” a business or have stated a brand in a post can have a statistically important positive boost on people’s purchasing.

Investor of Facebook faced fears regarding its ability to leverage its over 900 million users to raise advertising revenue fast enough to validate its valuation.

Shifting readers focus to broader market, let’s consider market performance of other stocks that significantly affect same sector. Quepasa Corporation (NYSE:MEET) moves down -1.11% to settle at $2.68, Thwapr Inc (OTC:THWI) moved down -2.94% to end at $0.03 while Local.com Corp (NASDAQ:LOCM) decreased -0.89% to finish on Friday at $2.23.

Facebook Inc (NASDAQ:FB) last session volume of 38.03 million shares was surprisingly lower than its average volume of 104.74 million shares. The stock after opening at $26.55 hit high price of $27.76 and then closed at $27.10 by scoring +3.00%.

FB generated revenue of 3.71 billion in the following twelve months and earned $668.00 million. The Company showed a positive +26.95% in the net profit margin and as well as in its operating margin which remained +47.32%.

The FB past twelve months price to sales ratio was 15.61 and price to cash ratio remained 14.82. The stock showed weekly downbeat performance of -2.24% while the YTD performance remained at -29.11%.

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