Google (NASDAQ:GOOG) Broaden Portfolio with BufferBox Acquisition

The Mountain View, California-based Google Inc (NASDAQ:GOOG) has purchased BufferBox Inc, a service for offering e-commerce goods to physical kiosks.

The terms of the accord were not disclosed. BufferBox allows online shoppers to pick up parcels at grocery and convenience stores at any time in the Toronto area, as shown by its website.

Google, owner of the world’s biggest search engine site, reported in an e-mailed statement without elaborating further that they aims to shatter around friction as possible from the shopping experience, while assisting consumers save time and money, and they think the BufferBox, founded in Waterloo, Ontario, team has numerous key ideas around how to do that.

Shifting reader’s focus to broader market, let us consider market performance of other stocks that significantly affect same sector. Baidu.com, Inc. (ADR) (NASDAQ:BIDU) fell -2.72% to settle at $96.31, Yandex NV (NASDAQ:YNDX) moved down -1.80% to end at $21.82 while Blucora Inc (NASDAQ:BCOR) jumped +0.27% to finish at $14.75 on Friday.

Google Inc (NASDAQ:GOOG) last session’s volume of 3.16 million shares was higher than its average volume of 2.91 million shares. The stock after opening at $691.31 hit high price of $699.22 and then closed at $698.37 by scoring +0.94%.

GOOG generated revenue of $47.54 billion in the previous twelve months and earned $10.56 billion. The Company showed a positive F% in the net profit margin as well as in its operating margin which remained at 27.00%. Company’s annual sales growth for the past five years was 29.01%.

The GOOG’s past twelve months’ price to sales ratio was 4.83 and price to cash ratio remained 5.02. As far as the returns are concerned, GOOG’s return on equity was recorded as 17.18% and return on investment increased 15.58% while its return on asset stayed at 29.01%.

The stock showed weekly upbeat performance of 4.55% which was maintained for the month at 2.66%. Likewise the positive performance for the quarter was recorded as 1.51% and for the year was 19.80% while the YTD performance remained at 8.12%.

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