Harley-Davidson (HOG) Sales Weighed Down by European Sluggishness

On Wednesday, Harley-Davidson (NYSE:HOG) shares moved lower 6% to $40.94 following second-quarter sales declined below the consensus forecast. Europe was a puny area, with retail sales declining 6.4% from the similar quarter a year ago.

Motorcycle bookings in Europe plunged 9.5% for the five months concluded on May 31 in contrast with the prebious year same quarter. Business was robust in the US, with retail sales 4% higher. Harley’s declared quarterly profit of $1.07 a share did exceeded predictions, and the firm kept its estimations for 2012 shipments to jump 5% to 7% as compared to last year.

Harley-Davidson, Inc. (NYSE:HOG) stock on Aug 01, 2012 reported an increase of -3.61% to the closing price of $41.67. Its fifty two week range was $31.50 -$54.32. The total market capitalization remained $9.65 billion.

The overall volume in the last trading session was 14.15 million shares. In its share capital HOG has 231.52 million outstanding shares among them 230.67 million shares have been floated in market exchange.

HOG is ahead its 52 week low with +34.08% and lagging behind from its 52 week high price with -23.04%. HOG last month stock price volatility remained 3.16%. The stock price of HOG is moving down from its 20 days moving average with -6.16% and remote negatively from 50 days moving average with -10.17%.

Company’s beta coefficient included 2.16. Beta factors measures the amount of market risk associated with market trade.

The HOG past twelve months price to sales ratio was 1.75 and price to cash ratio remained 4.93. As far as the returns are concern, the HOG as 8.32% return on investment while its return on asset stayed at 6.32%.

The stock showed weekly downbeat performance of -0.95% which was maintained for the month at -9.04%. Likewise the negative performance for the quarter was recorded as -21.79% and for the year was +1.21% while the YTD performance remained at +7.93%.

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