McDonald’s (NYSE:MCD) Same Store Sales Tumbles 1.9% in January on Sluggish Demand

McDonald’s Corporation (NYSE:MCD) reported on Friday that worldwide similar store sales fell 1.9 percent in January as the world’s biggest fast-food chain slowing consumer demand in Europe and Japan masked lower improvement in the United States

Metrix Analysts were projecting a 1.11% drop in worldwide sales at restaurants that have been open around 13 months.

The fast food giant had projected to return to a drop in January for similar store sales, which tends to be a major gauge of restaurant chains’ profitability.

Comparable store sales in the United States hiked 0.9%, surpassing the analysts’ forecasts of a 0.34% drop. Previous month McDonald’s announced that its fiscal Q4 profit surged as the company’s United States sales rebounded.

Shifting reader’s focus to broader market, let us consider market performance of other stocks that significantly affect same sector. Good Times Restaurants Inc. (NASDAQ:GTIM) rose +0.35% to settle at $2.90, Dunkin Brands Group Inc (NASDAQ:DNKN) moved up +1.84% to end at $37.02 while Tim Hortons Inc. (USA) (NYSE:THI) jumped +0.20% to finish at $49.53 on Friday.

McDonald’s Corporation (NYSE:MCD) last session’s volume of 5.33 million shares was higher than its average volume of 5.15 million shares. The stock after opening at $94.39 hit high price of $95.48 and then closed at $94.87 by scoring +0.25%.

MCD generated revenue of $27.57 billion in the previous twelve months and earned $5.46 billion. The Company showed a positive 19.82% in the net profit margin as well as in its operating margin which remained at 31.21%. Company’s annual sales growth for the past five years was 3.88%.

The MCD’s past twelve months’ price to sales ratio was 3.46.

The stock showed weekly downbeat performance of -1.13% which was maintained for the month at 4.47%. Likewise the positive performance for the quarter was recorded as 10.20% and for the year was -2.97% while the YTD performance remained at 7.55%.

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