NIKE (NYSE:NKE) Forms Joint Venture with Microsoft (NASDAQ:MSFT) – NKE, MSFT, CROX, DECK, KSWS

The world’s biggest sporting-goods maker NIKE, Inc (NYSE:NKE) would enter the video-game unit through a joint venture with Microsoft Corporation (NASDAQ:MSFT) to increase its brand beyond shoes and shirts.

Nike’s vice president of digital sport Stefan Olander stated that Nike+ Kinect Training would be unveiled this holiday shopping season entirely on Microsoft’s Xbox 360 Kinect,.

Stefan Olander further stated that the Kinect, a motion-camera add-on for Xbox, would allow customers to collect feedback from on-screen personal trainers and have a exercises designed for them.

The Beaverton, Oregon-based manufacturer of Air Jordans created the Nike+ brand in 2006 as a means for people to assess their workouts.

Shifting readers focus to broader market, let’s consider market performance of other stocks that significantly affect same sector. Crocs, Inc. (NASDAQ:CROX) increased +2.36% to settle at $16.48, Deckers Outdoor Corp (NASDAQ:DECK) moved up +1.84% to end at $53.05 while K Swiss Inc (NASDAQ:KSWS) plunged -0.72% to finish on Tuesday at $2.76.

NIKE, Inc. (NYSE:NKE) last session volume of 2.30 million shares was surprisingly lower than its average volume of 2.31 million shares. The stock after opening at $104.30 hit high price of $105.76 and then closed at $105.51 by scoring +0.77%.

NKE generated revenue of 23.42 billion in the following twelve months and earned $2.27 billion. The Company showed a negative 9.68% in the net profit margin and as well as in its operating margin which remained 12.86%. Company’s annual sales growth for the past five year was 6.88%.

The NKE past twelve months price to sales ratio was 2.06 and price to cash ratio remained 15.13. As far as the returns are concern, the NKE return on equity was recorded as 22.58% and dropped 20.13% return on investment while its return on asset stayed at +15.49%.

The stock showed weekly downbeat performance of -4.56% which was maintained for the month at -5.32%. Likewise the positive performance for the quarter was recorded as -1.37% and for the year was +34.13% while the YTD performance remained at +10.22%.

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