Sony (NYSE:SNE) to Shatter Prices of PlayStation Vita in Japan – SNE, PC, HAR, UEIC

Sony Corporation (ADR) (NYSE:SNE) division Sony Computer entertainment Japan reported on Monday that it will lower prices for its hand-held PlayStation Vita console in Japan by almost 33%. Revised prices of Japanese PlayStation take effect from February 28, 2013.

Sony will also lower prices for its 3G/Wi-Fi model to 19,980 yen, comprising tax, from the present price of 29,980 yen. Sony unveiled the PlayStation Vita in December 2011.

The company has added new color variations for the console, comprising cosmic red and sapphire blue as part of attempts to increase value for customers.

Shifting reader’s focus to broader market, let us consider market performance of other stocks that significantly affect same sector. Panasonic Corporation (ADR) (NYSE:PC) rose +0.97% to settle at $7.27, Harman International Industries Inc. /DE/ (NYSE:HAR) moved down -0.45% to end at $44.19 while Universal Electronics Inc (NASDAQ:UEIC) dropped -1.45% to finish at $19.00 on Friday.

Sony Corporation (ADR) (NYSE:SNE) last session’s volume of 2.64 million shares was lower than its average volume of 5.09 million shares. The stock after opening at $14.29 hit high price of $14.39 and then closed at $14.34 by scoring +0.77%.

SNE generated revenue of $71.33 billion in the previous twelve months. The Company showed a negative -3.75% in the net profit margin as well as in its operating margin which remained at 1.22%. Company’s annual sales growth for the past five years was -4.78%.

The SNE’s past twelve months’ price to sales ratio was 0.20 and price to cash ratio remained 1.06. As far as the returns are concerned, SNE’s return on equity was recorded as -14.44% and return on investment decreased -2.94% while its return on asset stayed at -1.87%.

The stock showed weekly downbeat performance of -3.89% which was maintained for the month at 28.04%. Likewise the positive performance for the quarter was recorded as 46.03% and for the year was -25.04% while the YTD performance remained at 28.04%.

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