- Topical blogs
- Attractive website design
- Social media campaigns (Twitter, Facebook, Pinterest)
- Viral videos
- Webinars
- eBooks

- Set your goals
- Putting the goals on pen and paper ensures that all the stakeholders are on the same page. You get the liberty to set and manage the expectations.
- Unless the team knows what you expect as the planning outcome, it is impossible to implement the strategies. It would be best if you communicated what’s the inbound marketing definition and process for your company.
- Crafting personas
- Which category of buyers is purchasing your product the most?
- What is the average age and sex of the buyers?
- Who’s taking an interest in checking out the products?
- Age range
- Job functions
- Defining characteristics
- Professional background

- Mapping the buyer’s journey
- Awareness
- Consideration
- Decision

- Research on the competitors
- How big is the website
- The activity level on social media
- Quality of blogs
- What content offers are there
- What’s their message
- What makes them unique
- Extensive keyword research
- Relevance
- Difficulty level
- Monthly search volume
- Current ranking
- Weaving content strategy
- Blogging calendar
- Content offers are applicable to all stages of the buyer’s journey
- Email marketing schedule
- Website designing
- Keep the landing page simple and reflective of your product or service
- The call to action button should be prominent
- Map relevant content offers to the content pages
- Maintain easy navigation process
- Being social
- Accurate implementation
- making a list of the tasks that must happen in the initial phase of the inbound program
- assigning primary and secondary owners of the task
- setting the deadlines.

- Optimization is ultimate
- Improvement in conversion rates on the home page and other important web pages.
- Update historical contents for SEO, relevancy, and CRO
- upgrade email marketing performance metrics like click-through rates and open rates.
- Add a chat element on the website for better conversion.