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|Job Category :||Business|
|Company Name:||Metabolic Living|
|Position Name:||Chief Financial Officer (Fully Remote)|
|Job Description :||We’re a rapidly growing $60MM+ metabolic optimization company (100% remote) seeking a dynamic CFO who loves a high growth DTC environment to complete our next growth capital round and build a world-class financial team in-house. This is an energizing opportunity for a CFO / VP of Finance who excels in both equity and debt capital raising, flourishes at optimizing operational finance and has a proven track record of partnering strategically with business units to increase margins and deliver strong EBITDA. It’s the excitement and energy of a start-up, but with an 11-year track record of de-risking the business. We’ve bootstrapped our way to $220MM in revenue but will need the strong leadership of a savvy CFO to help us achieve our ambitious goal of becoming a billion-dollar revenue brand by 2025.
Hello, my name is Marc Stockman, CEO of Metabolic Living, and I need your help. For the last 11 years we’ve been systematically building different pieces of our MetabolicOS – our ecosystem of offerings that empower people to optimize their metabolism to feel their best, look their best, perform their best and live longer. We’re now weaving these disparate elements together to create a unified experience that combines exercise, nutrition, habit change, supplements, coaching and community. To do that requires we raise capital and elevate our in-house financial expertise, which is where you come in.
What Does the Ideal Candidate Look Like?
You have a robust track record of delivering on both debt and equity capital raises, for DTC, e-commerce, retail, omni-channel companies and bring a robust network of investor/lender contacts. You’re strong at building operational finance teams and have personal expertise in the core areas of FP&A, treasury, tax, inventory control, etc.
You thrive wringing out savings in COGS and OPEX and know how to deploy capital optimally to drive revenue. You’re a systems-oriented thinker who knows how to create a hyper-efficient in-house financial team with experience implementing ERPs and other financial/operational systems to drive efficiencies. You have a strong leadership presence and bring a strategic mindset to pinpoint what strategic investments to make, and which to avoid, bringing a rigorous cost/benefit perspective.
You’re extremely into health, wellness and/or fitness. You love experimenting with new habits, realize how critically important having an optimized daily routine is and simply can’t get enough of this stuff. Perhaps you’ve had a health challenge that got you interested, or you’ve just always been highly passionate about health, wellness and fitness. Either way, your eyes are lighting up at the possibility of aligning your personal passion with your professional superpower.
What are the Key Points?
Compensation: $225,000k – $300,000k + Bonus
Location: 100% Remote (virtual team of 200+ with no corporate office)
Benefits: Health/Dental/Vision/Disability/Life + Matching 401k + Unlimited PTO
Hours: 8:30 a.m. to 5:00 p.m. EASTERN (to standardize our rhythms)
Culture: Human-first with High-Performing, Happy & Humble People (no jerks)
Personality: Obsessed with Details so We can Simplify the Complex for Others
What Are the Primary Goals?
Deliver Growth Capital – Lead our growth equity capital raise, working with our investment banking, legal and other consultants to deliver a smooth process and successful outcome
Strategic Growth – Deliver strategic insights into our long-range roadmap to accelerate, improve or otherwise drive incremental value at the strategic level
Optimize Profitability and Working Capital – Drive towards our long-term goal of 30% EBITDA and 20% NIAT while ensuring sufficient working capital to support high growth
Mitigate Risks – Assess, prioritize, mitigate or transfer risk on a continuous basis, implementing required compliance and controls to ensure unencumbered, clean growth
Deliver Smooth Operational Finance – Architect a highly efficient and effective small team built on lean frameworks and agile processes to deliver operational finance needs
What are the Operational Objectives?
Cash Flow Forecast & Budget – Develop detailed budget and cashflow forecast so we can easily optimize our P&L at team/department level and manage outlays appropriately
Long Range Funding Plan – Architect a funding plan that supports our 5-year growth objectives and develop the necessary investor/lender relationships to deliver against that plan
Real-time Financials – Upgrade accounting systems to deliver accurate, real-time daily financials to minimize time-delay reporting risk, while owning all accounting deliverables
Dashboarding System – Build departmental financial dashboards to empower team leaders to optimize their budgets quickly, easily and with confidence
ERP Upgrade – Lead upgrade from current QuickBooks-centric system to an efficient, scalable ERP that supports our long-term growth
What’s Our Culture Like?
We’re serious about high-performance, so our culture is built around deep work to allow uninterrupted time for the focus needed to deliver world-class performance. We also focus on real collaboration and transparency to keep us all in alignment and keep office politics out. These aren’t just talking points – we’ve implemented specific policies, for example:
A standardized 8:30 to 5:00 p.m. ET schedule to protect your personal and family time
No standing meetings before 1 p.m. ET to empower you with 4 hours of truly deep work to GSD
Daily huddles and weekly check-ins to brainstorm, align on priorities and remove bottlenecks
No meetings the first week of the month to gain momentum for the month ahead
Who Are We and How Are We Different?
Our mission is simple: make living healthy easier than living unhealthy. We do that by empowering people to fix their own health with our metabolism-first approach and unified ecosystem that powers our MetabolicOS. 3 things make us different than other brands in the health and wellness space:
Metabolism-First – After 11 years of trial-and-error with 500k+ people, we’ve found optimizing your metabolism delivers the results you want: feeling your best, looking your best, performing your best and living longer. Your metabolism is your inner compass for health, but most people don’t understand how to read it; once you do, it’ll tell you exactly what to do to help you thrive.
Individualized-Approach – Paleo may work great for one person’s metabolism, Vegan for another, Keto for another, etc. Everyone’s different, so to achieve results that stick, those differences must be respected; if not, things will backfire. That’s why our approach is 100% customized to the individual – there is no perfect program to find, it must be built to support how that specific person’s unique metabolism works. This is where the usual one-size-fits-all solutions fail – they don’t respect our very real individual differences.
Integrated Ecosystem – It’s simply too hard to live healthy – lots of great individual solutions, but nothing is connected. We’re left to stitch everything together, which is confusing. We simplify everything with an integrated suite of the offerings you need to optimize your metabolism. We started with nutrition, then exercise, then supplements, then coaching and are constantly pulling in new pieces of the health puzzle.
What’s Our Past and Future?
Our company may be a bit confusing at first glance because we built everything organically in reverse, starting with our first nutrition program in 2012, then our first exercise program in 2014 and then launching our full ecosystem of products, including nutraceuticals, functional foods, subscriptions, memberships, 1-on-1 coaching and more. We market these all separately under different DTC websites.
However, now everything’s being centralized under our new brand, Metabolic. We’re launching our flagship e-comm website on Metabolic.com in Q2 and our digital product + e-comm app in Q3. Normally, companies raise money, launch with a brand and then figure out how to make money later. We did that in reverse – creating products that solve specific problems first to bootstrap, scaling that up to fund building out our team and infrastructure, and then retrofitting the brand on top.
What are the Required Skills, Experience and Traits?
7+ Years as Strategic CFO – Ideally in start-up/fast-growth, mid-level maturity and enterprise environments to provide the 360 perspective of all financial needs in our growth path
Debt + Equity Fundraising – Robust track record of successfully delivering growth capital raises of $50MM+
Multi-Channel Consumer – Deep and wide consumer-oriented experience ranging including DTC, distributor, retail, domestic, international, etc.
Strong Operational Finance – Have built numerous internal operational finance teams and have personal expertise in the core areas of FP&A, treasury, tax, inventory control, etc.
Hands-on Skills and Desire – Not just comfortable but excited to take a hands-on role to finance, building the plan while flying it, assembling the team as we go
Systems Mindset – You see everything as a system, can easily identify all of its moving parts, how they relate in logic, time, sequence and function and use that insight to constantly optimize by removing constraints and capitalizing on opportunities with people, process and tech
Driven to Excellence – You’ve got an ownership mentality with an inner drive to excellence that other people who aren’t built that way find disturbingly intense 🙂
Exceptional Communication Skills – You’re a perceptive listener, quickly synthesize info and can formulate a methodical action plan that can be clearly articulated verbally and in writing
Passion for Health, Fitness and Habits – An unquenchable thirst to improve your health and fitness with an intentional focus on constantly optimizing your daily habits and routines
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
Work From Home
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