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| Job Category : | Business |
| Company Name: | Housatonic Valley Waldorf School |
| Position Name: | Enrollment Director |
| Location : | 40 Dodgingtown Rd, Newtown, CT 06470 |
| Job Description : | ENROLLMENT DIRECTOR Job DescriptionPrimary Function Maintain and promote a healthy enrollment and positive community experience at the Housatonic ValleyWaldorf School (HVWS) by accompanying families through the admissions and re-enrollment process. TheEnrollment Director develops and implements professional enrollment/admissions procedures and strategies based on Association of Waldorf Schools of North America (AWSNA), Connecticut Association ofIndependent Schools (CAIS), and National Association of Independent Schools (NAIS) best practices. This position focuses on both external and internal messaging about HVWS and Waldorf Education across all platforms: in-person, digital, and print.As a member of the administration team, the Enrollment Director will work to ensure the safety and security of students; coordinate with colleagues to provide consistent office staffing; and promote a friendly, welcoming atmosphere in the administration offices.The Enrollment Director is a year-round, full-time position. This position includes tuition remission.Qualifications The Enrollment Director should be in harmony with, and exhibit knowledge of, Waldorf school philosophy and its educational principles, techniques, and methods. They should have experience working in a Waldorf school and the ability to speak fluently about Waldorf education in various contexts. They must have knowledge of effective public relations principles and relationship-building with community groups, private and public agencies, parents, and the public. They must have a friendly, warm demeanor and good listening skills, be personable and professional, and a possess genuine interest in getting to know new and current students and families. Priority will be given to candidates with a strong interest or background in expanding and supporting initiatives related to diversity and equity. Required qualifications:A minimum of 3-5 years admissions experienceLeadership skills with ability to delegate and supervise tasksAbility to take initiative and work independentlyAbility to work well in groups and with volunteersSkilled in outreach, marketing, and advertisingExcellent written and verbal communication skillsAbility to communicate with courtesy and tactAbility to create, compose, and edit written materialsComfort speaking to large and small groupsDetail-oriented with strong organizational skills and follow-throughAbility to prioritize and multi-taskCommitment to educating and informing the community on an ongoing basisComputer proficiency, specifically with Microsoft Office programs (Windows); experience withConstant Contact, social media marketing, and WordPress a plus1Responsibilities Manage all aspects of admissions and re-enrollment Set enrollment goals and strategies o Plan includes managing admissions funnel: inquiries, visits, applications, enrollmentGenerate enrollment projections annually plus 3-year projections o Ensure tuition revenue equals 80 to 85% of annual school budget in collaboration with the business office and finance committeeBuild a diverse student bodyAdmissions o Annually review enrollment contract and update accordingly, and manage periodic (3-year) legal review of enrollment contract o Prescreen all inquiries and applicants o Coordinate with the Educational Support Group regarding applicants with IEPs or other services o Manage and attend all admissions interviews o Work closely with Early Childhood faculty to encourage smooth transition of EarlyChildhood students to 1st grade o Create, manage, and utilize reports to work with the Early Childhood faculty to ensure balanced class configuration in the Early Childhood to set up first grades with 14-18 students o Create and manage events for targeted and interested families, i.e. personalized tours, open houses, etc.Recruit and manage Morning Glories parent-child class registration o Work closely with Morning Glories teacher to encourage smooth transition to EarlyChildhood classes o Visit at least once each session to connect with parentsWork with Grades faculty to increase focus on Middle School; retention, new enrollment; turnHVWS middle school into a destinationDevelop strategies to recruit students for grade school classes that are under-enrolledHost new parent orientations to help support families new to the school communityFacilitate First Grade Readiness process o Set up FGR evening, observations, interviews, and the First Grade Tea o Chair the First Grade Readiness CommitteeManage Variable Tuition with the Business Office o Develop and implement professional Variable Tuition policies and procedures based onNAIS Principles of Good Practice for the administration of financial aid – known asVariable Tuition at HVWS o Determine Variable Tuition award for each student based on the financial information provided by the family, the total number of applications received, the overall VariableTuition budgeted, and the amount of space in each class o Screen applicants for eligibility o When requested, set up meetings for families to discuss award determination, family budget and HVWS budget o Manage all family meetings and awards with discretion and emotional sensitivity around financesMarketing and Advertising Create annual marketing planManage internal and external marketing including Search Engine Optimization (SEO) and SearchEngine Marketing (SEM) along with Communications Director o Create content ideas for print and digital marketing2o Post and monitor social media accountsConnect all inquiries, applicants, and current families to HVWS social media channels, email blasts and websiteEdit relevant website content regularlyBuild and manage annual advertising budgetPlan, manage, negotiate rates, and implement all advertising for Early Childhood, grade school, parent-child classes, and school events including digital and print ads, radio ads, press releases, articles, and local poster distribution.Outreach Research and develop relationships with local community groups, i.e. Mom’s Clubs, Newcomers andNeighbors, home schoolers, etc.Plan participation in two anchor community events per year, i.e. Newtown Earth Day Festival,Newtown Arts Festival, etc. and additional events as they presentWork closely with Parent Enrichment primarily on outreach events, i.e. alumni panels, major speakers, etc.Recruit parent volunteers to perform Welcome Wagon activities, i.e. welcome phone calls to new families, note writing, simple events such as playground datesOrder, develop and maintain all outreach materials for the schoolRecruit volunteers for enrollment eventsOther Work with Business Office to complete any required annual surveys such as DASL (Data andAnalysis for School Leadership)Supervise Enrollment AssistantLead all administrative meetings on a weekly basis in conjunction with the Business Manager andCommunications Director and Office ManagerAttend full faculty and Early Childhood meetings and other committee meetings as necessaryThe Leadership Council: The Leadership Council (LC) is a shared leadership model that acts on the insights of the College ofTeachers, the faculty and staff, and the Board of Trustees to ensure the school’s form meets goals, process meets values, and resources meet mission. The aim of the LC is to increase the flow of communication between the bodies, be more responsive “on the ground” in the day-to-day affairs of the school, proactively head off crises, and foster a dynamic work environment and culture.The Leadership Council is comprised of the College Chair, the Board President, the Business Manager, and the Enrollment Director. Each LC member brings the perspective of their position to the collaborative leadership process and LC work is delegated to the individual(s) appropriate to manage a project or issue as appropriate.Leadership Council responsibilities include: Manage and implement the policies and procedures of the school as set by the Board, College ofTeachers, and administration, monitor and report to the relevant bodies of the school regarding the effectiveness of school policiesAct as the face of the school at events, and in the day-to-day operations of the schoolServe as point of contact for parent and employee concerns and direct feedback to appropriate bodies while being sensitive to confidentiality where appropriate and practicing discretionMake decisions in the moment in an emergency or crisis with input from stakeholders when time or the situation allowOversee work of the administration3Along with the whole administration, ensure that all local, state, and federal standards for the health and safety of students and staff are maintained and that required reports are maintainedEx-officio member of the Board of TrusteesPerform other such duties as may be agreed to and assigned by the Board of Trustees, including the attendance of appropriate conferences and coursesAccountability The Enrollment Director will comply and keep up to date with school policies and is accountable to theBoard of Trustees. They will participate in regular meetings with the Leadership Council/Board, administrative staff meetings, Variable Tuition Committee meetings, and Early Childhood and full faculty meetings. The Enrollment Director will participate in Staff Development days and any required staff training including ongoing diversity, equity, and inclusion training.The Executive Committee of the Board of Trustees will conduct an annual review of the EnrollmentDirector and Leadership Council. The Enrollment Director will complete a self-evaluation process three times per year.Housatonic Valley Waldorf School is an equal opportunity employer. We do not discriminate based on religion, national origin, color, race, sex, gender identity or expression, sexual orientation, or physical disability in our programs and activities or in our hiring, admissions, financial aid, or scholarship practices and policies.9-22-21 4Job Types: Full-time, ContractPay: From $60,000.00 per yearBenefits:Health insurancePaid time offParental leaveProfessional development assistanceAbility to commute/relocate:Newtown, CT 06470: Reliably commute or planning to relocate before starting work (Preferred)Education:Bachelor’s (Preferred)Experience:enrollment: 3 years (Preferred)marketing: 1 year (Preferred)Work Location: One location |
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